Apple’s sustainable competitive advantage is their deep trust in the inherent value of their products and the experiences they provide. Almost no one has that these days.
Apple’s sustainable competitive advantage is their deep trust in the inherent value of their products and the experiences they provide. Almost no one has that these days.
—David Weiss (MacBU) with wise words. Everyone is trying to artificially lock their customers to their products (either by proprietary formats or FUD) instead of believing that their product is actually better than the competition and that that will retain their customers.