The simple fact that most or all of [Apple’s] competition haven’t really comprehended what Apple’s advantage is yet - it’s ascribed to design as in “pretty”, strong brand as in “luxury” and customer loyalty as in “Apple users are fools”. This cluelessness has given Apple a head start unlike a common technology arms race, and frankly there’s no sign that their competitors are about to “get it”.

The simple fact that most or all of [Apple’s] competition haven’t really comprehended what Apple’s advantage is yet - it’s ascribed to design as in “pretty”, strong brand as in “luxury” and customer loyalty as in “Apple users are fools”. This cluelessness has given Apple a head start unlike a common technology arms race, and frankly there’s no sign that their competitors are about to “get it”.